In 2013, OUP enlisted us to create a series of marketing sites for their online research encyclopedias. Each encyclopedia subject requires its own site, so we built a scalable system to create many cloned websites with quick turnaround.
We created a customized WordPress installation that allows for this growth, generating similar sites that are each configurable and easy for OUP administrators to edit. The sites use a custom WordPress theme, featuring simple integration with Twitter feeds and third-party content systems.