Powerful Organizational Tools to Enhance the Lee & Low Online Store
The Client
At its founding, Lee & Low Books was a pioneer in publishing culturally diverse books, and today remains committed to the mission of increasing the number of diverse books available to children. They are the largest multicultural children’s book publisher in the United States.
The Project
When Lee & Low approached us in 2013, the were looking to expand their online selling capabilities. We built them an eye-catching site that incorporated visuals from the books that they sell, driven by a simple yet powerful Content Management System.
We also created an Advanced Search function that allows for visitors to filter their results by Reading Level, Awards, and a host of languages and themes. And we boosted their Collections section, bundles of related books which they sell directly to teachers and schools.
The Custom Quote System
In 2018, we launched a Custom Quote system for Lee & Low’s sales team. Their manual quote building workflow was laborious and time-consuming, and Lee & Low desired changes that would increase their speed and productivity in this process.
We created a dynamic system that allows their Salespersons to build a quote much like a customer builds their shopping cart, but with Individual Sections for classrooms, dynamic column filtering, easy discount application, and a searchable Address Book.
Zoho API Integration
In 2021, Lee & Low presented us with a new project meant to greatly simplify the lives of their employees. They had moved their operations to a partner called Zoho, a CRM and database tool that allows admins to easily enter and push product information to many platforms.
In Lee & Low’s case, this means entering complex data for books and collections just once, and having that information populate entries for their books on sites such as Amazon.
Our project, which we have begun in two small phases of data samples, allows data from Zoho to seamlessly populate the website’s CMS, and therefore display correctly on the site’s front end product pages, and search indexes. To establish initial communication between these two complex systems, we used an API integration. The Lee & Low team is pleased with the results thus far, and we plan to continue with data for their collections in 2022.
