Case Studies

Sherry-Lehmann Wine & Spirits

Sherry-Lehmann, purveyor of fine wine and a Zagat's Rated #1 Wine Store for five years running, initially hired Net Theory to build them a simple e-commerce to offer five gift baskets for the 1999 holiday season. Since then, their site has expanded to include over 3,000 products and represents approximately 25% of their business. Along the way, Sherry-Lehmann has won awards and recognition for their site as numerous features, such as dynamic publishing, user personalization and an intelligent product search, were added.

Net Theory's work for Sherry-Lehmann has subsequently moved beyond the website as we have been entrusted with the task of developing software to manage the client's mission-critical sales and customer service functions. In late 2003, Sherry-Lehmann deployed this entirely browser-based point-of-sale (''cash register'') system on their busy sales floor. The system is fully integrated with the website and the client is able to manage all products and customer records for both the store and the web site from the same administrative interface.

Relevance: E-commerce, Browser-based tools for client maintenance of content, POS, Inventory Integration

350 7th Avenue Suite 1400 . New York NY 10001 . (212) 868-5950

Net Theory: Website Designers and Developers

Net Theory News

Summer 2010

Net Theory is wrapping up the website re-design and development of a robust CMS for the Jed Foundation, to help colleges and universities provide information on suicide prevention and emotional distress.

Spring 2010

Net Theory announces their newest build, a website and in-house CMS for Kaplow Public Relations.

Another successful launch at Net Theory! The new site for 0-60 Magazine launches in March.

Winter 2010

Net Theory wins two Interactive Media Council Awards: Best in Class for ASA Programs, and Outstanding Achievement for Sherry-Lehmann Wine & Spirits!

Net Theory launches a redesign and rebuild for O.S.S. Capital Management, a New York City-based hedge fund.

Testimonials

“The new site is a quantum step up for the firm, and a solid platform for projecting our brand in the future, and we’ve enjoyed working with you.” —EE&K Architects

“We are very impressed with the rapid success of our website.” —Sherry-Lehmann

“They are committed result-producers. They provide in-depth assessment, excellent customer service and prompt attention to all matters. We recommend them highly. We now have first-page Google ranking on two of our most important search terms.” —Wall Street Services

“Awesome work by you guys! We are very impressed and very happy.” —Washington Square Films